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Apple’s design process is driven by the needs and desires of its users. The company conducts extensive research to understand user behav
MacBook Pro (16-in, Apple silicon) — M1 Pro/Max or M2 Pro/Max — 512 GB–8 TB SSD
MacBook Air (15-in)
iPhone 17 Pro Max — 256 GB / 512 GB / 1 TB
Apple Watch Series 2 — S2 — storage 8 GB
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- iPhone 17 Air — 256 GB / 512 GB / 1 TB
- iPhone 14
- iPhone 12 series — A14 Bionic — storage tiers (64–512 GB)
- iMac (Intel-based) — Intel Core i5/i7 — 512 GB–2 TB HDD/SSD
- iPhone 17 Air — 256 GB / 512 GB / 1 TB
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- Magic Trackpad
- AirPort Time Capsule — HDD 1 TB / 2 TB (option)
- Magic Trackpad — no storage
- Pro Display XDR — no storage
- iPad Air (4th generation) — A14 Bionic — storage 64 GB / 256 GB
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- iPhone 17 — 128 GB / 256 GB / 512 GB
- iPhone 7 series — A10 Fusion — storage 32 GB / 128 GB / 256 GB (7+ only)
- Magic Keyboard
- iPhone 15 Pro — A17 Pro chip — 128 GB / 256 GB / 512 GB / 1 TB
- iPhone 16 Pro
Apple
- MacBook Pro (14-in, Apple silicon) — M1/M2 — 512 GB–8 TB SSD
- iPhone 17 Pro — 256 GB / 512 GB / 1 TB
- Magic Keyboard — no storage
- Dark Sky — service (no device)
- AirTag
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| Service Details | |
|---|---|
| Service Level | Professional / Enterprise |
| Duration | 12-month minimum contract |
| Support Hours | 24/7 availability |
| Response Time | Within 2 hours |
| Reporting | Weekly / Monthly / Quarterly |
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- AirPods Pro
- Apple TV 4K
- iPhone 15
- iPhone 14 — A15 Bionic — 128 GB / 256 GB / 512 GB
iPho
- iPhone 15 Plus — A16 Bionic — 128 GB / 256 GB / 512 GB
- iPhone 15 — A16 Bionic — 128 GB / 256 GB / 512 GB
- iPhone 17 Pro — 256 GB / 512 GB / 1 TB
- iPad (3rd generation) — A5X — storage 16 GB / 32 GB / 64 GB
Iphone
- iPhone 17 Pro — 256 GB / 512 GB / 1 TB
- iPad Air (3rd generation) — A12 Bionic — storage 64 GB / 256 GB
- iPhone 16 — A18 chip — 128 GB / 256 GB / 512 GB (assumed)
- Siri Remote — no storage
Apple
- iPad (4th generation) — A6X — storage 16 GB / 32 GB / 64 GB
- iPhone 8 / 8 Plus — A11 Bionic — storage 64 GB / 256 GB
- iPhone 17 — 128 GB / 256 GB / 512 GB
- iPhone SE (3rd generation)
iPhone
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- Improved efficiency
- Streamlined processes
- AirPods (3rd generation) — no storage
- MacBook (Intel-based) — Intel Core (various) — storage 128 GB – 512 GB SSD
- Enhanced productivity
- Optimized workflows
- HomePod
- iPod touch (7th generation) — A10 Fusion — storage 32 GB / 128 GB / 256 GB
- Cost reduction
- Resource optimization
- Apple TV HD — A8 — storage 32 GB / 64 GB
- Magic Keyboard for iPad
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- Increased profitability
- Revenue growth
- iPhone SE (2nd generation) — A13 Bionic — storage 64 GB / 128 GB / 256 GB
- iPod nano — various generations, storage from 2 GB to 16 GB
- Improved quality
- Better products
- iPad (6th generation) — A10 Fusion — storage 32 GB / 128 GB
- iPhone SE (1st generation) — A9 — storage 16 GB / 64 GB / 128 GB
- Enhanced sustainability
- Resource conservation
- Mac mini (Apple silicon) — M1/M2 — 256 GB–2 TB SSD
- Apple Pencil
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MacBook
$2,500/month
- iPod classic — storage 80 GB / 120 GB / 160 GB
- iPhone X — A11 Bionic — storage 64 GB / 256 GB
- Magic Mouse — no storage
- iPhone 13 Pro Max / 13 Pro / 13 / 13 mini — A15 Bionic — storage tiers per model historically (128–1 TB Pro, 128–512 GB others)
- iPhone XR / XS — A12 Bionic — storage tiers (64–512 GB Max)
iCloud
$5,000/month
- Apple Pencil (1st generation) — no storage
- AirPods Pro — no storage
- AirPort Extreme — no storage
- HomePod mini — 16 GB flash
- iPad mini
iPad
Custom Pricing
- MacBook Air (Retina, 2018) — Intel Core i5/i7 — 128–1 TB SSD
- iPhone 14 Pro Max — A16 Bionic — 128 GB / 256 GB / 512 GB / 1 TB
- Mac Pro (Apple silicon) — M2 Ultra — 512 GB–8 TB SSD
- AirPods
- Studio Display — no storage
