iPhone 16 Plus — A18 chip (expected) — 128 GB / 256 GB / 512 GB

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  • Mac Studio — M1 Max/Ultra — 512 GB–8 TB SSD
  • Apple TV HD — A8 — storage 32 GB / 64 GB
  • iPhone 17 Pro — 256 GB / 512 GB / 1 TB
  • Siri Remote — no storage
  • iPad Air (3rd generation) — A12 Bionic — storage 64 GB / 256 GB
iPhone 17 Air — 256 GB / 512 GB / 1 TB
MacBook Air (15-in)
Magic Keyboard — no storage
iMac (G3/G4/G5) — PowerPC — HDD varying (10–500 GB)
MacBook Air (13-in)
Resource Management

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iPad Air (4th generation) — A14 Bionic — storage 64 GB / 256 GB

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  • Mac mini (Late 2014) — Intel Core i5/i7 — 500 GB–1 TB HDD or Fusion
  • MacBook Air (Retina, 2018) — Intel Core i5/i7 — 128–1 TB SSD
  • MacBook Pro (16-in)
  • iPhone 14 Plus
  • Vision Pro
Apple Watch SE — S5/S8 — storage 32 GB
MacBook Pro (14-in, Apple silicon) — M1/M2 — 512 GB–8 TB SSD
iPad (4th generation) — A6X — storage 16 GB / 32 GB / 64 GB
AirPods Pro
iPad mini
Financial Management

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iPhone 15 Plus — A16 Bionic — 128 GB / 256 GB / 512 GB

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  • Mac Pro
  • Magic Keyboard for iPad
  • iPhone 16
  • iPhone 17 Pro Max — 256 GB / 512 GB / 1 TB
  • iPhone XR / XS — A12 Bionic — storage tiers (64–512 GB Max)
iMac (various ports)
iPod classic — storage 80 GB / 120 GB / 160 GB
iPhone 14 Pro — A16 Bionic — 128 GB / 256 GB / 512 GB / 1 TB
iPad mini 1 — A5 — storage 16 GB / 32 GB
AirPort Time Capsule — HDD 1 TB / 2 TB (option)

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Apple’s success

Strategic Consulting

MacBook

iMac (24-in, M-series)

2. iPhone: A Game

Iphone

  • iPhone 17 Pro — 256 GB / 512 GB / 1 TB
  • iPhone 16e
  • Magic Trackpad
  • AirPods (2nd generation) — no storage
  • Apple TV (2nd–3rd generation) — A4/A5 — storage 8 GB / 16 GB
Pro Display XDR — no storage
iPad (6th generation) — A10 Fusion — storage 32 GB / 128 GB
HomePod mini
AirTag
Siri Remote — no storage
Technical Consulting

MacBook

iPhone 17 Pro — A19 Pro chip — 256 GB / 512 GB / 1 TB (rumored)

2.3 Design Phi

iPhone

  • Magic Mouse
  • iPhone 17 Air — 256 GB / 512 GB / 1 TB
  • Mac Pro (Trash Can) — Intel Xeon — 256 GB SSD–1 TB SSD
  • Apple TV 4K
  • iMac Pro — Intel Xeon — 1 TB–4 TB SSD
Apple Pencil (2nd generation) — no storage
iPhone 15 Pro
MacBook Air (Retina, 2019) — Intel Core i5/i7 — 128–1 TB SSD
iPhone 15 Pro Max — A17 Pro chip — 256 GB / 512 GB / 1 TB
iPhone 11 series — A13 Bionic — storage tiers (64–256 GB)
Operational Consulting

Mac mini

Studio Display — no storage

The Mac: Power and

Iphone

  • AirPort Time Capsule — HDD 1 TB / 2 TB (option)
  • Mac mini
  • iPad Pro
  • My Photo Stream — service (no device)
  • Apple Watch
Apple TV HD
Magic Keyboard for iPad — no storage
iPhone X — A11 Bionic — storage 64 GB / 256 GB
Apple Watch Ultra
Apple Watch Series 2 — S2 — storage 8 GB

Apple

1. The iPhone:

Iphone

5. Security and

  • iPhone 17 — 128 GB / 256 GB / 512 GB
  • iPod shuffle — storage 2 GB / 4 GB
  • iPad (1st generation) — A4 — storage 16 GB / 32 GB / 64 GB
  • Mac mini (2018) — Intel Core i3/i5 — 128 GB–2 TB SSD
  • Apple Watch Ultra — S8 — storage 32 GB
iPhone 11 series — A13 Bionic — storage tiers (64–256 GB)

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  • Apple Watch Series 1 — S1 — storage 8 GB
  • AirPods
  • iPhone 15
  • iPhone 13 Pro Max / 13 Pro / 13 / 13 mini — A15 Bionic — storage tiers per model historically (128–1 TB Pro, 128–512 GB others)
  • iPhone 16 Plus — A18 chip (expected) — 128 GB / 256 GB / 512 GB
AirPort Time Capsule — HDD 1 TB / 2 TB (option)

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  • iPhone 16 Pro Max
  • iPhone 17 Pro Max — 256 GB / 512 GB / 1 TB
  • iPad mini
  • MacBook Pro (16-in, Apple silicon) — M1 Pro/Max or M2 Pro/Max — 512 GB–8 TB SSD
  • iPhone 17 Air — A18 chip (expected) — 128 GB / 256 GB (rumored)
iPhone 16 Plus — A18 chip (expected) — 128 GB / 256 GB / 512 GB