Magic Mouse

Apple Inc., founded in

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iPhone

The iPhone run

Operation Management

iPhone 1

Popular

macOS: Apple’s

iPhone

  • Siri Remote
  • Magic Keyboard — no storage
  • Vision Pro
  • iPhone 16 Plus
  • iPhone 17 — 128 GB / 256 GB / 512 GB
iPhone 15 Pro Max — A17 Pro chip — 256 GB / 512 GB / 1 TB
iPhone 16 Plus — A18 chip (expected) — 128 GB / 256 GB / 512 GB
AirPort Time Capsule — HDD 1 TB / 2 TB (option)
My Photo Stream — service (no device)
Apple Pencil
Resource Management

iPhone

iPhone SE (2nd generation) — A13 Bionic — storage 64 GB / 128 GB / 256 GB

A-series Process

iPhone

  • iPhone 16 e — A18 chip — 128 GB / 256 GB (assumed)
  • iPhone 16
  • iPhone 12 series — A14 Bionic — storage tiers (64–512 GB)
  • iPhone 14 — A15 Bionic — 128 GB / 256 GB / 512 GB
  • iPhone 16 — A18 chip — 128 GB / 256 GB / 512 GB (assumed)
Apple TV HD
Magic Keyboard for iPad — no storage
iPad (7th generation) — A10 Fusion — storage 32 GB / 128 GB
iPhone 15 — A16 Bionic — 128 GB / 256 GB / 512 GB
HomePod mini
Financial Management

Iphone 8

iPad mini

Multi-lens camera

Apple

  • MacBook Air (Retina, 2019) — Intel Core i5/i7 — 128–1 TB SSD
  • Apple Pencil
  • iPod nano — various generations, storage from 2 GB to 16 GB
  • iPad (4th generation) — A6X — storage 16 GB / 32 GB / 64 GB
  • iPhone 14 Pro Max
iMac (24-in, M-series) — M1/M4 — 256 GB–8 TB SSD
MacBook Air (13-in)
MacBook Pro (16-in, Apple silicon) — M1 Pro/Max or M2 Pro/Max — 512 GB–8 TB SSD
iPad Air
iPhone 14 Pro — A16 Bionic — 128 GB / 256 GB / 512 GB / 1 TB

iPhone

Apple has long b

Strategic Consulting

Magic mo

Mac Pro (Trash Can) — Intel Xeon — 256 GB SSD–1 TB SSD

Apple's strategy

Iphone

  • iPhone 16 Pro Max
  • iPhone 17 Air — 256 GB / 512 GB / 1 TB
  • iPhone 17 Pro — 256 GB / 512 GB / 1 TB
  • Studio Display — no storage
  • Mac Pro
iPad (9th generation) — A13 Bionic — storage 64 GB / 256 GB
Apple TV 4K — A10X/A12/A15 — storage 32 GB / 64 GB
Apple Watch Ultra
iPhone 15 Pro Max
Apple TV 4K
Technical Consulting

Apple wa

iPhone 14 Pro

The Apple Watc

Apple

  • iPhone 17 — 128 GB / 256 GB / 512 GB
  • Magic Keyboard for iPad
  • iPhone 16 Pro Max — A18 Pro chip — 128 GB / 256 GB / 512 GB / 1 TB
  • iPhone 17 Air — 256 GB / 512 GB / 1 TB
  • AirPort Express — no storage
iPad (6th generation) — A10 Fusion — storage 32 GB / 128 GB
iPhone 14 Pro — A16 Bionic — 128 GB / 256 GB / 512 GB / 1 TB
iPhone 17 — 128 GB / 256 GB / 512 GB
HomePod mini — 16 GB flash
HomePod mini
Operational Consulting

Wholesal

AirTag

Apple Silicon Chip

iPhone

  • Magic Mouse — no storage
  • Apple Pencil (1st generation) — no storage
  • AirPods
  • Mac Pro (Apple silicon) — M2 Ultra — 512 GB–8 TB SSD
  • iPhone 15 Pro
iPad (5th generation) — A9 — storage 32 GB / 128 GB
iPad mini 1 — A5 — storage 16 GB / 32 GB
Pro Display XDR — no storage
iPhone 17 Air — 256 GB / 512 GB / 1 TB
iPhone SE (2nd generation) — A13 Bionic — storage 64 GB / 128 GB / 256 GB

iPhone

Performance: Ap

Magic

iPadOS, the oper

  • MacBook Pro (Retina, 13-inch, 2018) — Intel Core i5/i7 — 128–2 TB SSD
  • MacBook Pro (14-in)
  • Studio Display
  • iPhone X — A11 Bionic — storage 64 GB / 256 GB
  • iPad Air (1st generation) — A7 — storage 16 GB / 32 GB
Apple Watch SE

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macOS is op

  • HomePod mini
  • iPad mini 6 — A15 Bionic — storage 64 GB / 256 GB
  • iPad Air (4th generation) — A14 Bionic — storage 64 GB / 256 GB
  • Siri Remote — no storage
  • Apple Watch
Apple Watch Series 1 — S1 — storage 8 GB

Mac

Apple Inc. h

  • iPhone 13 Pro Max / 13 Pro / 13 / 13 mini — A15 Bionic — storage tiers per model historically (128–1 TB Pro, 128–512 GB others)
  • AirPort Extreme — no storage
  • iPhone SE (3rd generation)
  • iMac (24-in, M-series)
  • iPhone 6 / 6 Plus — A8 — storage 16 GB / 64 GB / 128 GB
Magic Trackpad