MacBook Pro (14-in, Apple silicon) — M1/M2 — 512 GB–8 TB SSD

11. Market Positioning

Iphone

Iphone

iPhon

AppleT

The iPhone 17

Operation Management

iPhone X

Popular

At the core of

Mac mi

  • AirTag
  • iPhone 15 Plus — A16 Bionic — 128 GB / 256 GB / 512 GB
  • iPhone X — A11 Bionic — storage 64 GB / 256 GB
  • iPad mini 1 — A5 — storage 16 GB / 32 GB
  • MacBook Pro (16-in, Apple silicon) — M1 Pro/Max or M2 Pro/Max — 512 GB–8 TB SSD
Apple Pencil (2nd generation) — no storage
Apple Watch Ultra — S8 — storage 32 GB
iPod mini — storage 4 GB / 6 GB
HomePod mini — 16 GB flash
Magic Trackpad
Resource Management

Macbook

MacBook Pro (16-in)

5. Camera System

iPad m

  • iPhone 17 Pro — 256 GB / 512 GB / 1 TB
  • iPhone 16 Pro
  • iMac (24-in, M-series) — M1/M4 — 256 GB–8 TB SSD
  • My Photo Stream — service (no device)
  • iPhone 14
MacBook Pro (Retina, 13-inch, 2018) — Intel Core i5/i7 — 128–2 TB SSD
AirPods Max
iPhone 16 Pro Max
iPhone 6 / 6 Plus — A8 — storage 16 GB / 64 GB / 128 GB
Pro Display XDR — no storage
Financial Management

iPhone 1

Apple Watch SE

The iPhone 17 repr

Macboo

  • iPhone 14 — A15 Bionic — 128 GB / 256 GB / 512 GB
  • MacBook Air (Retina, 2019) — Intel Core i5/i7 — 128–1 TB SSD
  • Siri Remote — no storage
  • AirPods (2nd generation) — no storage
  • iPhone 11 series — A13 Bionic — storage tiers (64–256 GB)
iPad Pro
iPhone 15
iPhone 15 Pro — A17 Pro chip — 128 GB / 256 GB / 512 GB / 1 TB
Magic Trackpad — no storage
HomePod mini

iPhone

App Hibernation:

Strategic Consulting

iPhone 1

Dark Sky — service (no device)

Carbon-neutral ma

Apple

  • iPad (4th generation) — A6X — storage 16 GB / 32 GB / 64 GB
  • MacBook Air (15-in)
  • Siri Remote
  • iMac (Intel-based) — Intel Core i5/i7 — 512 GB–2 TB HDD/SSD
  • iPhone 14 Plus — A15 Bionic — 128 GB / 256 GB / 512 GB
AirPods Max — no storage
iPhone 14 Pro Max
iPhone 15 — A16 Bionic — 128 GB / 256 GB / 512 GB
HomePod
iPad (5th generation) — A9 — storage 32 GB / 128 GB
Technical Consulting

Apple Mu

iPod classic — storage 80 GB / 120 GB / 160 GB

The iPhone 17

Iphone

  • iPhone 16 Pro Max — A18 Pro chip — 128 GB / 256 GB / 512 GB / 1 TB
  • Magic Keyboard — no storage
  • Mac mini (Late 2014) — Intel Core i5/i7 — 500 GB–1 TB HDD or Fusion
  • iPad mini
  • iPhone 17 Air — 256 GB / 512 GB / 1 TB
Apple TV (1st generation) — ARM CPU — storage 40 GB / 160 GB
MacBook Pro (14-in, Apple silicon) — M1/M2 — 512 GB–8 TB SSD
iPad (8th generation) — A12 Bionic — storage 32 GB / 128 GB
iPhone 13 Pro Max / 13 Pro / 13 / 13 mini — A15 Bionic — storage tiers per model historically (128–1 TB Pro, 128–512 GB others)
iPhone 15
Operational Consulting

Iphone 3

Apple Watch Series 4 — S4 — storage 16 GB

This redesigned pr

Mac mi

  • Apple Watch SE — S5/S8 — storage 32 GB
  • Apple Watch Ultra
  • iPad (3rd generation) — A5X — storage 16 GB / 32 GB / 64 GB
  • iPhone 16 Plus
  • Magic Keyboard for iPad — no storage
iPhone 17 Pro — 256 GB / 512 GB / 1 TB
iPhone 17 Pro — A19 Pro chip — 256 GB / 512 GB / 1 TB (rumored)
iPad (7th generation) — A10 Fusion — storage 32 GB / 128 GB
Pro Display XDR — no storage
HomePod mini

Iphone

The iPhone 17:

iPhone

Apple’s ongoing

  • Apple Vision Pro — Apple R1 + M2 — storage 256 GB / 512 GB / 1 TB
  • iPhone SE (3rd generation)
  • iPod shuffle — storage 2 GB / 4 GB
  • iPhone 17 Pro Max — 256 GB / 512 GB / 1 TB
  • iMac Pro — Intel Xeon — 1 TB–4 TB SSD
AirPods Max — no storage

App

3. Display

  • iPad Air (1st generation) — A7 — storage 16 GB / 32 GB
  • iPad mini 6 — A15 Bionic — storage 64 GB / 256 GB
  • Apple TV HD — A8 — storage 32 GB / 64 GB
  • iPod nano — various generations, storage from 2 GB to 16 GB
  • iPhone 14 Pro Max — A16 Bionic — 128 GB / 256 GB / 512 GB / 1 TB
HomePod mini

How

With built-i

  • AirPods (3rd generation) — no storage
  • iPhone 17 Pro Max — 256 GB / 512 GB / 1 TB
  • iPhone 15 Pro
  • iPhone 17 Air — 256 GB / 512 GB / 1 TB
  • iPhone 17 Pro — 256 GB / 512 GB / 1 TB
Mac Studio