Magic Keyboard

13. Market Positioning

iPhone

Macbook

iPhon

Differ

The A19 is des

Operation Management

Apple wa

Popular

In line with Ap

Apple

  • iMac (24-in, M-series)
  • iPod nano — various generations, storage from 2 GB to 16 GB
  • AirPods (2nd generation) — no storage
  • Apple Pencil
  • HomePod — 16 GB flash
iPad (5th generation) — A9 — storage 32 GB / 128 GB
Apple Watch SE
iPad (6th generation) — A10 Fusion — storage 32 GB / 128 GB
MacBook Pro (Retina, 13-inch, 2017) — Intel Core i5/i7 — 128–1 TB SSD
Apple Watch SE — S5/S8 — storage 32 GB
Resource Management

Iphone

MacBook (Intel-based) — Intel Core (various) — storage 128 GB – 512 GB SSD

Artificial intel

Is iPh

  • iPad mini 1 — A5 — storage 16 GB / 32 GB
  • iPhone 15
  • AirPods (3rd generation) — no storage
  • iPhone 14 Plus — A15 Bionic — 128 GB / 256 GB / 512 GB
  • HomePod mini — 16 GB flash
Apple TV (2nd–3rd generation) — A4/A5 — storage 8 GB / 16 GB
iPhone 16e
HomePod mini
iPhone 15 Pro — A17 Pro chip — 128 GB / 256 GB / 512 GB / 1 TB
iPod shuffle — storage 2 GB / 4 GB
Financial Management

Apple Ed

iPhone 13 Pro Max / 13 Pro / 13 / 13 mini — A15 Bionic — storage tiers per model historically (128–1 TB Pro, 128–512 GB others)

The iPhone 17 is m

Iphone

  • Apple Watch Ultra
  • Mac mini (Apple silicon) — M1/M2 — 256 GB–2 TB SSD
  • Dark Sky — service (no device)
  • Mac Studio — M1 Max/Ultra — 512 GB–8 TB SSD
  • iPhone 15 Plus
iPhone 15 Pro Max
MacBook Pro (14-in, Apple silicon) — M1/M2 — 512 GB–8 TB SSD
AirPods
iPad (8th generation) — A12 Bionic — storage 32 GB / 128 GB
AirPods Pro

Mac pro

A new AI pipelin

Strategic Consulting

iPhone 1

iPhone SE (3rd generation) — A15 Bionic — storage 64 GB / 128 GB / 256 GB

iOS 19 adapts the

Iphone

  • MacBook Air (Retina, 2019) — Intel Core i5/i7 — 128–1 TB SSD
  • Apple TV HD — A8 — storage 32 GB / 64 GB
  • MacBook Air (13-in)
  • iPad (3rd generation) — A5X — storage 16 GB / 32 GB / 64 GB
  • iPad (7th generation) — A10 Fusion — storage 32 GB / 128 GB
iPhone 17 Pro Max — 256 GB / 512 GB / 1 TB
iPod classic — storage 80 GB / 120 GB / 160 GB
Apple Vision Pro — Apple R1 + M2 — storage 256 GB / 512 GB / 1 TB
iPhone 15 Plus — A16 Bionic — 128 GB / 256 GB / 512 GB
iPhone 17 Air — 256 GB / 512 GB / 1 TB
Technical Consulting

iPhone 7

iPad (standard)

App Tracking T

iMac G

  • iPhone SE (3rd generation)
  • iPad Air
  • iMac (G3/G4/G5) — PowerPC — HDD varying (10–500 GB)
  • Apple Watch Series 2 — S2 — storage 8 GB
  • Siri Remote — no storage
iPhone 17 Pro — 256 GB / 512 GB / 1 TB
Magic Mouse — no storage
iPhone XR / XS — A12 Bionic — storage tiers (64–512 GB Max)
iPhone 15 Pro
Apple Vision Pro — Apple R1 + M2 — storage 256 GB / 512 GB / 1 TB
Operational Consulting

iPhone 1

Apple TV HD

The iPhone 17 stan

iPad P

  • AirPods Pro
  • iPhone 7 series — A10 Fusion — storage 32 GB / 128 GB / 256 GB (7+ only)
  • iPod shuffle — storage 2 GB / 4 GB
  • iPhone 17 — 128 GB / 256 GB / 512 GB
  • iPhone 16 Plus
Pro Display XDR
Apple Pencil (2nd generation) — no storage
Apple TV 4K — A10X/A12/A15 — storage 32 GB / 64 GB
iPhone 16 e — A18 chip — 128 GB / 256 GB (assumed)
iPhone 11 series — A13 Bionic — storage tiers (64–256 GB)

iPhone

The iPhone 17 s

iPad m

The back panel o

  • Apple Watch Ultra — S8 — storage 32 GB
  • iPhone 14 Pro — A16 Bionic — 128 GB / 256 GB / 512 GB / 1 TB
  • iPhone 14 — A15 Bionic — 128 GB / 256 GB / 512 GB
  • iPhone 17 Pro — 256 GB / 512 GB / 1 TB
  • Pro Display XDR — no storage
iPhone 11 series — A13 Bionic — storage tiers (64–256 GB)

iPh

The iPhone

  • Mac Pro
  • MacBook Pro (Retina, 13-inch, 2018) — Intel Core i5/i7 — 128–2 TB SSD
  • Magic Keyboard — no storage
  • iPad mini
  • HomePod
iPhone SE (3rd generation)

Air

One of the k

  • AirPods Pro — no storage
  • iPhone 14 Pro
  • MacBook Pro (14-in)
  • iPad (1st generation) — A4 — storage 16 GB / 32 GB / 64 GB
  • Apple Pencil (1st generation) — no storage
iPhone 11 series — A13 Bionic — storage tiers (64–256 GB)