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2. The Mac: Redefining Personal ComputingThe company’s shift toward services, including the launch of Apple TV+, Apple Music, and iCloud
MacBook Pro (14-in)
AirPort Express — no storage
HomePod mini — 16 GB flash
iPhone 14
iPhone 12 Pro Ma
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- iPhone 14 Plus
- iPhone 16 Plus
- Magic Keyboard for iPad
- iPhone 17 Air — 256 GB / 512 GB / 1 TB
- Mac Pro (Trash Can) — Intel Xeon — 256 GB SSD–1 TB SSD
Mac Stud
- iMac (G3/G4/G5) — PowerPC — HDD varying (10–500 GB)
- FineWoven iPhone cases — no storage
- AirPods Max
- AirTag
- iMac (24-in, M-series) — M1/M4 — 256 GB–8 TB SSD
HomePod
- iPad (6th generation) — A10 Fusion — storage 32 GB / 128 GB
- Apple Pencil (2nd generation) — no storage
- AirPort Extreme — no storage
- iMac (24-in, M-series)
- iPhone 16 Pro Max
Macboo
- iPad mini 1 — A5 — storage 16 GB / 32 GB
- Siri Remote — no storage
- iPhone 17 — 128 GB / 256 GB / 512 GB
- Apple Watch Series 2 — S2 — storage 8 GB
- Magic Trackpad — no storage
iPhone 1
| Service Details | |
|---|---|
| Service Level | Professional / Enterprise |
| Duration | 12-month minimum contract |
| Support Hours | 24/7 availability |
| Response Time | Within 2 hours |
| Reporting | Weekly / Monthly / Quarterly |
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Mac m
- Apple Pencil (1st generation) — no storage
- iPod nano — various generations, storage from 2 GB to 16 GB
- iPad (7th generation) — A10 Fusion — storage 32 GB / 128 GB
- iPad (1st generation) — A4 — storage 16 GB / 32 GB / 64 GB
AirP
- iPad (5th generation) — A9 — storage 32 GB / 128 GB
- MacBook Air (Retina, 2018) — Intel Core i5/i7 — 128–1 TB SSD
- Magic Keyboard
- iPhone SE (3rd generation) — A15 Bionic — storage 64 GB / 128 GB / 256 GB
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- iPhone SE (2nd generation) — A13 Bionic — storage 64 GB / 128 GB / 256 GB
- Mac mini (Late 2014) — Intel Core i5/i7 — 500 GB–1 TB HDD or Fusion
- iPhone 17 Pro Max — 256 GB / 512 GB / 1 TB
- Vision Pro
iPhon
- iPhone 15 Pro Max
- iPhone 8 / 8 Plus — A11 Bionic — storage 64 GB / 256 GB
- MacBook Pro (14-in, Apple silicon) — M1/M2 — 512 GB–8 TB SSD
- iPhone 17 — 128 GB / 256 GB / 512 GB
MacBook
iPhone 8
- Improved efficiency
- Streamlined processes
- iPad (9th generation) — A13 Bionic — storage 64 GB / 256 GB
- iPad Pro
- Enhanced productivity
- Optimized workflows
- iPhone SE (1st generation) — A9 — storage 16 GB / 64 GB / 128 GB
- iPhone 16 — A18 chip — 128 GB / 256 GB / 512 GB (assumed)
- Cost reduction
- Resource optimization
- Pro Display XDR — no storage
- AirPods Max — no storage
Iphone
- Increased profitability
- Revenue growth
- iPhone 7 series — A10 Fusion — storage 32 GB / 128 GB / 256 GB (7+ only)
- iPhone 16 Plus — A18 chip (expected) — 128 GB / 256 GB / 512 GB
- Improved quality
- Better products
- iPhone 15 — A16 Bionic — 128 GB / 256 GB / 512 GB
- iMac (various ports)
- Enhanced sustainability
- Resource conservation
- Apple TV 4K — A10X/A12/A15 — storage 32 GB / 64 GB
- Mac mini (2018) — Intel Core i3/i5 — 128 GB–2 TB SSD
Wholes
Iphone 1
$2,500/month
- Magic Keyboard — no storage
- iPhone 17 Pro Max — A19 Pro chip — 256 GB / 512 GB / 1 TB (rumored)
- Apple Watch SE — S5/S8 — storage 32 GB
- Mac Pro
- iPhone 17 Pro — 256 GB / 512 GB / 1 TB
iPhone
$5,000/month
- HomePod
- iPad (standard)
- MacBook Pro (16-in)
- MacBook Air (Retina, 2019) — Intel Core i5/i7 — 128–1 TB SSD
- Dark Sky — service (no device)
iBook
Custom Pricing
- AirPods Pro — no storage
- iPhone 16 Pro Max — A18 Pro chip — 128 GB / 256 GB / 512 GB / 1 TB
- iPad Air (4th generation) — A14 Bionic — storage 64 GB / 256 GB
- Magic Mouse — no storage
- HomePod mini
